It is highly encouraging that 80%of business owners and decision makers have stressed upon improving their organizations’ customer experience in 2019. More so, businesses can quickly rely on delivering the experiences their customers wish and subsequently gain loyalty.
#1. Big Data & Analytics – Driving Data to be Creative
Data has a great association with cloud technology. In fact, 70% of enterprises are expected to rely on a multi-cloud strategy in 2019, compared to 10% in 2017. This is a huge positive transition. Besides enabling businesses to be fast, dynamic and flexible, a data-driven approach can help marketers boost productivity. Being creative is not only about facilitating faster turnaround of the right content but also helping deliver that content to the right customers at the right time.
#2. Internet of Things (IOT)
61 percent of businesses have acknowledged that IoT has been playing a significant role in their business strategies that support digital transformation. Interestingly, manufacturing and high-tech are leading all other industries here.2019 is seeing an encouraging rate of adoption among mid-market and enterprise businesses accelerates. This is significant considering an increasing number of IoT platforms that are available to enable the actionable and secure application of IoT sensors to high-value business issues.
#3. Artificial Intelligence (AI)
Businesses in 2019 will continue to show their trust and love for Artificial Intelligence. Machine Learning platforms – relied heavily for enabling “smart” business operations. Not only can sales professionals be more productive by using AI-enabled sales intelligence tools to derive real-time contextual information on leads and customers, they can also harness chatbots to manage communications and use a scheduling Bot to manage calendaring and appointments.
Blockchain- the relatively new kid on the block continues to rise‘out’ of currency transaction management while becoming an integral part of the core business platform.Besides being a great enabler for transactional transparency across a wide variety of business functions, any distributed transactional process can benefit from the use of blockchain ledgers. From procurement to financial transactions to human resources, blockchain is more than just technology but an ‘experience’ business can imbibe in their digital transformation strategies.
#5.Account-based Marketing (ABM)
Account-based marketing (ABM) cannot be ignored when businesses are thinking to offer transformative digital experiences for their customers. Although still at a very nascent stage, ABM practices have been adopted or are being considered by more than 70 percent of B2B companies as per eMarketer research. This is quite an encouraging feat for businesses considering the crucial role ABM can play to make companies more customer-centric and less sales-driven while focusing on increasing revenue.
To Sum It Up
Technology changes rapidly and with the fast emerging trends such as big data, artificial intelligence, machine learning businesses have put the power of decision making in consumer’s hands. One must focus on the customer’s journey and their preferences to create better experiences. However, it’s all about adopting the right technology at the right time to serve your customers better.